Ad more than words
Google Adwords has today added video to it's pay per click network.. although I can't replicate it here in the UK.
There have been murmurs about a release for a little while, but apparently today AdVideo (my name) is launched.
The video ads will appear alongside other PPC ads on Google search results, although the advertiser will pay when users click to see the video, even if they never click through to the advertiser’s site.
With image thumbnails already appearing in Organic search, surely image thumbnails in PPC will be along shortly..
I'm sure there are lots of "purists" out there moaning about cleanliness..
There have been murmurs about a release for a little while, but apparently today AdVideo (my name) is launched.
This inline video ad from AT&T appeared on the Google search page for the keyword "phone" - the video clip remains hidden until you click the "Watch Commercial" link. You then get to see the video in a neat drop-down video player.Reported Digital Inspiration
The video ads will appear alongside other PPC ads on Google search results, although the advertiser will pay when users click to see the video, even if they never click through to the advertiser’s site.
With image thumbnails already appearing in Organic search, surely image thumbnails in PPC will be along shortly..
I'm sure there are lots of "purists" out there moaning about cleanliness..
