Mega Winners
The first MediaGuardian Awards for Innovation, or Megas were presented last night.
Dave, formerly called UKTV G2, won launch of the year following its repositioning as "the home of witty banter", which has seen the digital TV channel boost ratings despite having much the same programming as before.
Radiohead's Courtyard Management, were named innovators of the year for the online release of the band's In Rainbow album on an honesty-box basis.
The National Gallery's copies of art works around London's streets won the brand identity award.
The design innovation award went to Sony PlayStation 3's This is Living website.
The digital innovation - technology award went to Livestation, a television and radio online broadcaster. (by Skinkers).
The digital innovation - creative award went to VideoJug - short, free, professionally produced videos covering life questions such as "can you fold a T-shirt in two seconds?".
The community engagement award went to Channel 4's Big Art Mob, Created by Moblog:tech, Carbon Media and Edition Design, it allows users to submit photos online or by mobile phone with each image plotted on an interactive map.
Dave, formerly called UKTV G2, won launch of the year following its repositioning as "the home of witty banter", which has seen the digital TV channel boost ratings despite having much the same programming as before.
"Dave did a fantastic job of rebranding an ailing product. The relaunch gave a nondescript channel a strong personality overnight."Skins won best advertising campaign for the way it used social networking sites alongside more traditional media to build its brand.
Radiohead's Courtyard Management, were named innovators of the year for the online release of the band's In Rainbow album on an honesty-box basis.
"Courtyard were the clear winners. They managed to revolutionise the way music is sold and marketed almost overnight."PR campaign of the year went to Weber Shandwick's execution of a giant 87,500 square foot KFC logo in the Nevada desert - claimed to be the first brand logo visible from space.
The National Gallery's copies of art works around London's streets won the brand identity award.
The design innovation award went to Sony PlayStation 3's This is Living website.
The digital innovation - technology award went to Livestation, a television and radio online broadcaster. (by Skinkers).
The digital innovation - creative award went to VideoJug - short, free, professionally produced videos covering life questions such as "can you fold a T-shirt in two seconds?".
The community engagement award went to Channel 4's Big Art Mob, Created by Moblog:tech, Carbon Media and Edition Design, it allows users to submit photos online or by mobile phone with each image plotted on an interactive map.
